Just a few weeks after introducing Jimmy Choo for H&M, the discount retailer plans to launch Sonia Rykiel for H&M.  The line will hits stores worldwide on Saturday, December 5th.  Rykiel’s sexy lingerie will make the perfect Christmas gift for the fashion forward lady in your life.  H&M has chosen to launch the new line at the Grand Palais in Paris.  That’s the same landmark venue where the house of Chanel throws its runway shows.  The show will be broadcasted live online at the H&M website (www.hm.com) on December 1st.

There’s a behind-the-scenes video at (http://www.youtube.com/watch?v=xFjfbVQ4gVI) where Etienne Russo, the fashion event creator at H&M, shows us some of what’s planned for the show.

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